Clothes shops operate successfully, there are some commonalities, following successful operation is the clothing store eight golden rule:
1. accurate market positioning.
Market positioning of the products is a prerequisite for product sales, positioning is based on your specific market needs you sell products, positioning accuracy, determines your shop location, decoration and selling methods. North Face Jackets Such as positioning adolescents mounted, may impact on your site in the vicinity of schools, positioning accuracy is that, you're looking for in addition to the market demand but sold less goods, positioning is accurate positioning that cater to this market demand.

2. successful sites.
Traditional clothing store successful, the first factor is location, clothing shops, shop address selection, direct impact on the long-term business performance. Lots to reign in all major cities of the walking Street gold shops rent can be cooked with millions, think geographic locations affect on clothing store successful. In addition, peer aggregation where rent is always expensive in other places.

3. appropriate publicity.
It is often said to be low profile, when doing a high profile. Shop the same is true, it is important to a high profile publicity, no attention without publicity, no one notice, business is coming in, traditional time rely on word of mouth, business card, flyer, many shops are willing to do the same-city magazine ads, local BBS do some banner ads or something. Good shops, to propaganda.

4. store display concise, easily.
Some shops to make customers feel the wealth of goods, stockpile the people can't get in, now that you can't get in, they simply did not go in. Storefront display concise and generous, path design and smooth not deliberately circuitous, has friends in order to allow customers to enjoy more deliberately devious, the effect is not good. Display to customers at a glance, easy to choose from. Garment shop clothing usually side and is hanging. Try not to fancy, some clothing customers would take a few minutes to remove the view, who has the patience?

5, shop specialized degree.
A clothing store specialized degree shaped his position in the minds of consumers. Where guest is sold shirt of, nine Shepherd King is sold West pants of, stiff PA is sold jacket of, for clothing brand is such for clothing shop is also so, a reminds buy what things on reminds to what shop, this is clothing shop of specialization reached of effect, now we open shop is not pursuit large and comprehensive, but pursuit's a things do extreme, North Face Denali Jacket then occupation consumer of mental.

6, a stall with goods spread out on the ground for sale effect of the play.
A stall with goods spread out on the ground for sale very cheap quality, but there are so many people buy so many people put a stall with goods spread out on the ground for sale, what is? it is not because a stall with goods spread out on the ground for sale cheap, people buy a stall with goods spread out on the ground for sale when the psychological implications be this thing would have been worth about $ 200, I would have bought it only costs 20 Yuan. This shows that a consumer buying is not a commodity, is a psychological suggestion and a sense of satisfaction, a store can provide beyond the satisfaction of commodity prices to customers, it is easy to succeed. For example to send send small gifts, substantial discounts, Member of special offers, and so on.

7 authority of images, shop.
What kind of shops have authoritative? decoration does not fancy, color matching is simple, display order, prices consolidated, a salesperson's professional, equipped with POS, cash desk, computer drawn. The previous item is an abstract concept, a little note that you can do later need to spend thousands of cost. But such a shop will be giving the impression as stores, trusted, purchase safely, fewer customers bargain, merchandise on the selling price. If the economy is not allowed on, you at least do it, decoration succinct, neatly on display, the salesperson professional, otherwise it is equal to the pendulum is a stall with goods spread out on the ground for sale to the shops.

8, successful customer relations.
80% 's turnover is generated by the 20% of customer, what does it mean? old customers is the main shop sales, our focus is to preserve the old customers, developing a new customer is safeguarding an old customer costs 3 times, but produce economic benefits are low, so we have to do our best to not lose older customers. Maintenance customers a lot of ways is member of the common system, members enjoy other people do not enjoy the discount shop, sometimes the cost of maintaining existing customers is just a phone a text message to spend, but consolidate the location of your store in their hearts. There are also different between the old customer relationships, these are very subtle. Shop the customer into gold member and silver member, VIP and Diamond VIP, these methods are in use for many shops, shops are skilled in the heart of success.

Above is the clothing store I visit a lot of success and experience of its own shop. Not very perfect, north face kids not all do so above several of your friends are successful, but successfully shops all have more than some of the commonalities, such commonalities, I call it the law of eight gold clothing store success.